Transitions Academy 2019
February 3 - 6
JW Marriott Grande Lakes
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Learning, Networking,
and More at
Transitions Academy

Transitions Academy is one of the most recognized and unique educational events in the optical industry. Hundreds of industry professionals from across North America – and from around the world – attend each year. Attendees participate in professional development and product technology workshops, hear from experts on marketing and industry trends, and learn from their peers at panel discussions.


Transitions Academy is an invitation-only event for industry professionals. If you are interested in attending the Academy, there are five different ways to land an invite.

Attend as a Guest of Your Lens Supplier

If you are an industry professional who would like to register for Transitions Academy, contact your Transitions® lenses supplier, specifically your sales representative. Many lens suppliers are providing opportunities and promotions for customers to attend as their guests. Registration costs and other fees may apply.

Become a Transitions Innovation Award Finalist

The Transitions Innovation Awards are open to optical industry professionals, educators, regional retailers, optical laboratories, and independent eyecare professionals and practices. The categories include: 2018 Transitions Brand Ambassador (individual-only), Best in Training, Best in Marketing, Retailer of the Year (US), Retailer of the Year (Canada), and Eyecare Practice of the Year. Nominations will be accepted from October 1 - October 31, 2018.

Enter a nomination

Become a Transitions Change Agent

Transitions Optical is recruiting millennial eyecare professionals or professionals with mostly millennial patients to help change the conversations their peers and patients are having about Transitions® lenses.


Request a Spot

Transitions Academy is an invitation-only event, but Transitions is reserving spaces for industry professionals from North America as they become available. Upon submitting a request to attend, individuals will be notified of details regarding cost and arrangements if there is availability.

Submit a request

Join the Speakers Bureau

Qualified industry speakers interested in attending can consider applying to become part of the Transitions Speakers Bureau. Contact Transitions customer service ( to learn more and inquire about Transitions Academy benefits.

email customer service

Don’t Miss Your Opportunity!

We asked our 2018 attendees about their experience at Transitions Academy, and their responses speak for themselves.


would attend
Academy again


left the Academy
with key takeaways


said the information
they learned at Academy
will benefit their career