Merchandising POS Materials

Take advantage of consumer advertising in your practice by leveraging resources from Transitions Optical and Essilor. This course will help you learn more about POS options and determine the best resources for your practice.
Download Quick Study Tool

Start Training
Managing Choice

Learn how to navigate patients through the Transitions® family of brands and help them determine which product choices are right for them. Key topics include product benefits and tips on language to use when making recommendations.
Download Quick Study Tool

Start Training
Crizal® and
Transitions® Lenses

Learn about the latest complementary offerings to satisfy patients while helping to enhance their vision and experience Life well lit™.
Download Quick Study Tool

Start Training
Digital and
Transitions® Lenses

Learn about revolutionary technology from Essilor and why recommending Digital and Transitions® lenses makes sense to your patients.
Download Quick Study Tool

Start Training
Great Expectations

Understand what it means to truly meet patient expectations and how doing so will grow your business by building loyalty and recommendations from patients.
Download Quick Study Tool

Start Training
Home Register Watch Video Take Quiz
select group OSSIP IECP St Louis event Gailey Halpern Points Plus Other
Locate Transitions Location ID
x

If your patient desires a very clear lens indoors and the best all-around lens for their everyday activities - you should recommend:

Question 1 of 6
Transitions® VI lenses
Transitions® XTRActive® lenses
Transitions® Vantage™ lenses
Transitions® adaptive sunglass lenses

If your patient desires the darkest lenses outdoor with a comfortable indoor tint - you should recommend:

Question 2 of 6
Transitions® VI lenses
Transitions® XTRActive® lenses
Transitions® Vantage™ lenses
Transitions® adaptive sunglass lenses

If your patient desires an adaptive lens that also polarizes - you should recommend:

Question 3 of 6
Transitions® VI lenses
Transitions® XTRActive® lenses
Transitions® Vantage™ lenses
Transitions® adaptive sunglass lenses

The type of patient who would typically be interested in Transitions® Vantage™ lenses would also be:

Question 4 of 6
A person who is interested in the latest technology - these are your patients that are always the first to have new technology; the latest iPhone, the newest gadget.
Someone who recognizes the value in premium features for their everyday eyewear; they may even already be a premium or photochromic lens wearer.
Someone who places higher importance on enhancing their vision outdoors; for example, they may already own polarized sunglasses.
All of the above.

When presenting Transitions® lenses to your patient, remember, it's not just about how dark, how clear and how fast, or behind the windshield activation, it's about:

Question 5 of 6
Helping them to understand the value of the products you recommend.
Demonstrating that you care that they see their best and carry the best products.
Enhancing their vision to enrich their lives.
All of the above.

Our national TV campaigns are designed to drive awareness and increase demand.

Question 6 of 6
True
False
Restart Back Next

True or false: More than half of ECPs have had a patient mention Transitions(R) lens advertising

Question 1 of 2
True
False

Consumers respond to:

Question 2 of 2
Advertising
POP
Expert recommendation
All of the above
Restart Back Next

Congratulations on completing this module!

Ask your Essilor sales rep what you earn for each module completed.

Return to Modules